About UX / XD
Experience Design, “XD” refers to the creation of an experience on the part of a person / audience. Design tools and techniques are the means.
About XD in place of UX
The term “User Experience” happened when we realized that creating a User Interface (UI) is not the goal, but the means. The user experience is the goal. In that title, “User experience, or UX, needing to explicitly include the word “user” is actually baggage leftover from the days when an “interface” without that distinction of user interface was assumed to be something connecting different parts of a system.
Ironically, interface was a purely technical term that borrowed the word “face” from the human context and metaphorically applied it to mechanical or virtual elements. The coining of the term “User interface” was actually borrowing the term back to describe a human element as one side of the connection. That usage grew so much that the word interface alone has now come to more often mean the user interface.
The word ‘experience’ has no such baggage. There is no history of any part of the system besides the user having an “experience”. So making such a distinction is unnecessary. So, since we know that we most definitely are not referring to a part of the system having an experience, do we really need to even say “user” anymore? And if there is someone else, another person or group of people, that is impacted by what we do besides the “user”, well okay. It’s still an experience isn’t it? And that is what we are designing isn’t it?
So then, just “experience”. Yes, it sounds a little Hendrix-esque. And that’s okay too.
The gallery below represents a sampling of some past design work. Many of these require some explaining since the work was far less about the visuals and much more about enabling professionals to do their work effectively and efficiently with minimal ramp-up time, errors, etc. Creating tools to do work is different from online brochure-ware.
Traditionally, UX was split into two categories. it was either aimed at consumers doing browsing, shopping, or other fairly lightweight activities online or it was industrial-strength tools for professionals.
Today, many apps cross over these boundaries in that they are bought and sold on line, then continue to be used in the cloud. This unleashes the full power of the enterprise while avoiding issues such as data and versions being out of sync. It also creates new experience opportunities across platforms. More about the cloud and its user experience implications in upcoming blog posts.
Note: Music in the short video is by the awesome electric violinist, Zuriel Merek