My cousin, Lonnie Brown was a game warden in the mountains of Colorado for many years. A good man, in a noble profession.
On one visit to his little ranch in the mountains, he showed me the bear trap he used occasionally to trap a bear needing to be relocated to a more remote area. It was a simple piece of culvert opened on one end. They would put some stinky piece of meat or something in there to attract the bear and of course close the gate once he was inside. It wouldn’t hurt him. Actually it might save his life. But there is not much chance of explaining that to the trapped bear. Lonnie told be you better believe that bear makes a heckova racket inside that steel tube.
Sometimes when I am watching a usability test in which a user is lost and frustrated, clicking around on everything trying to get a foot hold, I think of that bear in a trap, thrashing about trying to get some control of his situation. Then when someone tells me that some stupid feature is getting a lot of clicks, i smirk a little. Quantitative data is compelling, but qualitative data is smarter. Knowing what users do is information. Understanding why they do it is intelligence.
My point is: A whole lot of clicking going on is not necessary necessarily a sign of success.
My question is this: What is the nature of interaction on your web site? Is it site exploration and discovery? or is it thrashing and flailing? How can you know?
My formula for fixing overly complicated web sites and out of control apps is simple; Less maze, more cheese. Give people what they are looking for first, not as a reward for enduring a sales pitch. Then they’ll want to learn about what else you have to say. Keep front-loading the experience with prizes and they’ll keep looking for more. And keep giving that too. The web is a “pull” experience unlike traditional media such as TV which is a “push”. The audience is in charge and that changes everything.
Once again, fellow artsy geeks, my art will be displayed in a new venue. The Random Art III Show in North Dallas, opening this evening.
Random Art is a very eclectic and hipster crowd. The opening party will have lots amped music and an exciting crowd. MyPhoneHenge #1, #2, and #4 will be there along with a steel figure.
Actually I am moving them from the Grapevine show that ends today. It will be fun yet again to see it with a different crowd. I’m betting the interactive elements will be a big hit with this show. And no one will need to be shown that it is ok to touch the art. I think they’ll be all over it. 🙂
The show runs the month at the gallery, but I think the regular hours are limited (not sure). The party should be fun or something to skip If you like to view art in quiet tranquility. 🙂 if you like an excitement, you won’t want to miss it!
8060 Park Lane Suite 126
Dallas, TX 75231
Event: Saturday, November 1, 2014 from 7:00 PM to 11:00 PM (CDT)
This place is a must-see. Even if you have seen my TechXpressionist art before. Even if you don’t like TechXpressionism, you have got to see this building. It’s an old cotton mill from over a century ago.
Rustic doesn’t begin to explain this setting. Authentic is a more suitable caliber word. I’m not sure i can even explain it. There is just something about this place that grabs the heart, the soul. And the mind is inspired to create. Creating things. WERX. That what it’s about.
Check it out. Come by and say hi. MicKinney WERX has a coffee hour every Thursday morning. Say hi to Christine. she’ll show you around.