Do people who “Click here” really “Learn More”?
Someone recently asked if “Click Here” was necessary or helpful or if it just made people feel stupid. It seemed inevitable that the discussion would eventually grow to Learn More.
I don’t recall seeing many real buttons on physical objects in the real world saying “click here”, though I suppose it’s theoretically possible that some maybe could benefit from it, it’s generally not done and nobody seems to miss it. Physical properties offer enough self-identification implying, “Hey I’m a button. Push me” that such obvious instructions are rare enough to stir remembrances of Alice in Wonderland.
However, I disagree that such a thing makes people feel stupid. More likely, it makes users conclude that the UI and its designers are stupid, ultimately reflecting badly upon the brand experience.
What really makes people feel stupid, and then generally angry, is a UI that lacks affordances at all or a clear explanation as to what it is, how it operates, what it is doing right now, have I accomplished or not what I intended, and what in the world am I doing here using this piece of crap anyway?
Now, If I take this dissusion into the abstract realm of clicking and learning, implying that people who explore information, following its interconnections with other information, do learn more than people who do not, there is a lot more that can be said. In fact a lot more has been said and is available on line, which means a lot more clicking and a lot more learning.
Now the moment of truth when I ask, Did you learn more by clicking here?
Thanks everyone whose enthusiasm has made “My Favorite Machine” such a huge hit. The art, produced initially for the BIG(D)ESIGN 2011 conference, has enjoyed a nice tour since then, being showcased in several different venues, each one a great location with wonderful audience attention. It’s been a blast getting to see the positive responses from different audiences. Follow the list of links below to photos and videos from many of these events and venues.
You+Plus Dallas Video spot of the BIG(D)ESIGN 2011Conference
Fort Worth ArtsGoggle Video
World usability Day Video (of stills)
This multidimensional art piece celebrates the affection people have for a favorite object that serves them well and is particularly well designed. Of course, this is the Holy Grail for designers who aim to hit that sweet spot of making something that users love. I know it is for me anyway, being a software user interface designer myself for 20+ years. To get the whole run down on the thinking behind the art, check out my article on the BigDesign site.
Or for the movie see the video of my interview at BigD11
The MFM Sequel!
Now its 2012 and BIG(D)ESIGN 2012 planning has been underway for some time. It’s going to be a great conference, BIGGER and better than ever. And I am especially excited to be invited back to again create the Art centerpiece! And the art concept this time is going to be even more spectacular than before. In fact, I am very confident that you’re going love it! Bringing it to you is going to be a blast! More on this in coming blog entries!
Considering the dynamic nature of the online experience and the amount of interest that has emerged from my recent art that blends my sculpture work with my day job of designing great user experiences for business, it seemed incomprehensible that I could leave my art site as a static, seldom-changing, traditional gallery site. www.belveal.com has served its purpose very well. I’ll be leaving it up just long enough to get the primary content up on this one, then www.belveal.net and www.belveal.com will be directed to this same place.
Besides, I have too much to say about art, design, business process, culture, and everything to not have a blog somewhere. Facebook is fine, but insufficient. Twitter is just a place to stick one’s head inside the door of a crowded room and suddenly shout something clever, then pop right back out again just as quickly leaving everyone to chuckle, say what?, or instantly follow you somewhere else. And unless one has a somewhere else to lead them to, it almost makes one ask, what’s the Point?
So, now I have a place. And as I move into it, and furnish it with thoughts and images, I hope you find a connection with something in it that you find inspiring and interesting. I know I will.